Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the market intelligence engine that turns trends, competitor moves, and audience shifts into clear bets for strategy, GTM, and leadership storytelling.

  • Market intelligence: track industry shifts and influencer activity to keep the team ahead.
  • GTM strategy: translate insights into annual plans and cross-functional execution.

Job Description

Responsibilities

  • Own market intelligence across Daxko's verticals, tracking industry trends, competitor moves, key influencers, and audience shifts to keep the team sharp and ahead
  • Build annual intelligence strategies for each target market, giving Brand Managers the insights they need to execute with confidence
  • Produce and deliver research and trend assets that directly inform marketing strategy and go-to-market planning
  • Support the marketing strategy and GTM efforts behind Daxko Exchange and related partnerships
  • Partner with Brand Managers and cross-functional teams to align strategy across product lines and ensure coordinated execution
  • Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews
  • Write clear, compelling proposals to get market strategies and initiatives approved by leadership

Requirements

  • 5+ years of experience in marketing, with a focus on strategy, brand management, or market research
  • Strong written and verbal communication skills, with the ability to translate complex research into clear, actionable insights
  • Experience working across teams and managing multiple workstreams without losing the details
  • Familiarity with Salesforce and a working understanding of market research concepts, including Jobs-to-Be-Done (JTBD) or outcome-driven innovation (ODI) frameworks
  • A genuine interest in the fitness, health, and wellness industry

Preferred

  • Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
  • Experience contributing to executive or board-level reporting
  • Background in competitive intelligence or go-to-market strategy

Benefits

  • Flexible paid time off
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • New-Parent Paid Leave
  • Casual work environments
  • Hybrid & Remote work

Daxko

3.5 Glassdoor

Whether you’re managing a fitness club, leading a community center, or running a local boutique fitness studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We're more than just technology; we're your partner in enhancing wellness experiences and operational efficiency wherever you lead. At Daxko, we believe in the transformative power of wellness and fitness to enrich lives and strengthen communities. Our mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences. Our purpose is your success. Together, we strive to power wellness worldwide, enabling health and wellness providers to enhance member journeys, achieve fitness goals, and foster healthier communities. - 19,000 fitness and wellness centers worldwide trust Daxko’s software solutions to optimize operations and elevate member experiences. - 25 million+ members globally are served by Daxko's technology and support solutions. - 55 countries benefit from Daxko's software and services, promoting wellness globally and fostering healthier communities.

Founded in 1998
Birmingham, Alabama, USA
872 employees (70 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$23.6K
Traffic Source Mix
Search
15.3%
Direct
78.3%
Referral
5%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~872

Marketing Team

Marketing Team Size
45 (5% of company)
Median Career Experience
14 years
Median Tenure
3.4 years

Funding

Total Funding
$8.3M
Last Raise
Private Equity, 4 years ago