Responsibilities

• Manage the product portfolio strategy for North America
• Support development of the product roadmap in coordination with global product teams
• Lead product lifecycle management including launch, growth, and rationalization
• Identify portfolio gaps and recommend new product opportunities
• Conduct market segmentation and identify high-growth applications
• Monitor competitor offerings, pricing, and positioning
• Lead Voice-of-Customer (VOC) initiatives with distributors, contractors, and reps
• Provide market input to support pricing strategy and product positioning
• Define target segments and priority applications in alignment with CRM-driven insights and distributor focus areas
• Leverage CRM and field intelligence to identify priority accounts, segments, and growth opportunities
• Translate VOC into actionable product, positioning, and training inputs
• Develop go-to-market strategies for new product launches and portfolio expansions
• Define value propositions and product positioning
• Partner with Marketing Communications to develop launch campaigns and messaging
• Localize global launch strategies into North American go-to-market plans across distribution and rep channels.
• Define application-based positioning aligned to contractor and installer needs.
• Ensure alignment between product strategy, campaigns, and channel activation.
• Define the product enablement strategy across sales, reps, distributors, and contractors
• Ensure consistency between product positioning, training content, and field execution
• Partner with Training to drive adoption through structured enablement programs