Responsibilities

• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Develop go-to-market strategies that align with market demands and drive adoption of the product.
• Create compelling messaging and content that effectively communicates the product's value proposition to target customers.
• Collaborate with product management to define product roadmaps, prioritize features, and ensure alignment with market needs.
• Work closely with sales and marketing teams to develop sales enablement materials and marketing campaigns that drive demand and accelerate growth.
• Monitor key performance indicators (KPIs) such as sales performance, market share, and customer satisfaction, and optimize marketing strategies based on performance data and market feedback.
• Collaborate with pricing teams to determine optimal pricing strategies and define product packaging and bundling strategies.
• Serve as the primary point of contact for product-related inquiries from internal teams and external stakeholders.
• Performs other duties as assigned.

Requirements

• Banking and/or Fintech experience STRONGLY PREFERRED
• Bachelor's degree in marketing, business, or related field
• 3+ years of experience in product marketing or related roles.
• Strong understanding of product management and marketing principles.
• Excellent written and verbal communication skills.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proven track record of developing and executing successful marketing strategies.
• Experience working in cross-functional teams and collaborating with stakeholders at all levels.
• Demonstrated ability to thrive in a dynamic and evolving organization.
• 20% travel

Benefits

• comprehensive range of benefits.
• eligibility for incentive awards based on both individual and business performance.