Responsibilities

• Product Marketing - Use knowledge of the market and client base to develop effective personas, product positioning, value propositions, and key benefits by segment/audience, ensuring that “voice of customer” is embedded in key plans and deliverables. Messaging should educate and excite our clients and internal go-to-market teams and be consistently incorporated across all internal and external channels of communication.
• Develop and execute go-to-market strategies and marketing launch campaign plans for new products including the generation of marketing collateral, new product training for Sales, Operations and Customer Service teams and the development of creative briefs for all new launches with cross-functional teams.
• Plan, design, execute, and measure clear and comprehensive marketing plans for assigned products and services, collaborating effectively across the Marketing team to bring the right resources together for plan implementation.
• Provide sales team training, tradeshow and content marketing support for products, including but not limited to demos, special events, webinars, case studies, white papers, blogs.
• Responsible for the development and execution of product-related content (internal and external), collateral, sales enablement tools, presentation materials, user guides, instructions, and product updates on new and existing products for sales personnel and end users.
• Manage post launch activities, such as but not limited to collecting and analyzing customer feedback, reevaluating product launch strategy, messaging, and value proposition.
• Serve as a key subject matter expert for assigned products and programs as a liaison to internal cross-functional teams and upper-level management by providing insights garnered from the Business Development/Sales, Program Management, and Sales.
• Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets to facilitate new business development.
• Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies.
• Product Development - Contribute to the development of business cases and user requirements for new product ideas through market research, market/industry trends and voice of customer of client and end user’s needs within specific target markets to create and design products that reflect their needs.
• Continuously seek feedback from clients, end users, and stakeholders after launch to inform the NPD team of potential product improvements. Provide input into the improvement and development of product road maps for assigned products.
• Partner with Product Management, Program Management, Engineering, and Marketing to execute copy, packaging artwork and collateral material development and support product launch timelines and new product adoption metrics.
• Understand the product strategy and roadmap, proactively identifying marketing opportunities at every phase and creating marketing strategies and execution plans.

Requirements

• Bachelor’s Degree in Life Sciences, Packaging, Engineering or Marketing related field required; and/or technical background with marketing experience appropriate to the specific needs of the product lines.
• 5+ years of relevant experience in market research, product marketing/ product management/ product development, lifecycle management in the medical device or packaging space.
• Proficient in Microsoft Office Suite and have an intermediate knowledge in Adobe Acrobat Pro, NetSuite, Power BI, Data Analytics, Salesforce, Pardot.