Responsibilities

• Develop and execute U.S. product marketing strategies aligned with company growth targets.
• Develop product positioning, messaging, and value propositions for the U.S. supplement market.
• Create product launch plans, campaign calendars, and commercialization strategies.
• Conduct market research, consumer insights analysis, and competitor benchmarking within the wellness and supplement industry.
• Coordinate cross-functional product launch activities with sales, operations, creative teams, and external partners.
• Develop product education materials, product claims communication, and launch toolkits.
• Support e-commerce growth strategies across Amazon, Shopify, TikTok Shop, and other online marketplaces.
• Monitor product performance, customer feedback, sales trends, and campaign effectiveness.
• Build relationships with influencers, KOLs, affiliates, wellness communities, and marketing agencies.
• Organize product seeding, PR campaigns, launch events, and community activations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Product Management, or related field.
• Minimum 2–5 years of product marketing or brand marketing experience, preferably in:
• Food supplement
• Wellness
• Beauty
• FMCG
• Consumer health products
• Experience launching or scaling brands in the U.S. market is highly preferred.
• Strong understanding of product marketing, branding, and go-to-market strategy.
• Experience with digital marketing including Meta Ads, Google Ads, TikTok Ads, SEO, and email marketing.
• Familiarity with Shopify, Amazon Seller Central, or e-commerce platforms.
• Ability to analyze product and marketing data using Excel, Google Analytics, or similar tools.
• Strong communication and presentation skills.
• Creative, proactive, and results-oriented.
• Ability to work independently in a startup environment.
• Strong project management and multitasking abilities.
• Entrepreneurial mindset with hands-on execution capability.

Preferred

• Experience in startup or international company environments.
• Existing network with influencers or wellness communities in New York or the U.S.
• Understanding of supplement compliance and labeling regulations.
• Bilingual abilities are a plus.