Product Marketing Manager - Consumer & Private Bank

Responsibilities

• Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
• Develop and manage integrated go-to-market calendars in partnership with Marketing, Communications, Events, Digital, and business leadership teams.
• Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and overall business growth.
• Partner closely with business leaders, bankers and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
• Identify, develop, and manage marketing assets that support every stage of the customer journey, including awareness, consideration, acquisition, onboarding, engagement, relationship expansion, and retention.
• Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
• Partner with content, brand, digital, and sales enablement teams to develop thought leadership, product one-pagers, website content, client testimonials, insights, presentations, banker collateral, and client-facing materials.
• Lead cross-channel campaign execution across paid media, social media, website, email, direct mail, events, sponsorships, banker enablement, and client communications to ensure a consistent customer experience and flawless execution.
• Define KPIs and measurement frameworks to evaluate campaign performance, engagement, lead generation, banker adoption, pipeline influence, and relationship-deepening opportunities.
• Partner with analytics and sales enablement teams to deliver regular performance reporting, executive summaries, insights, and recommendations that optimize marketing effectiveness.

Requirements

• 6+ years experience in financial services marketing; experience in consumer banking, private banking, wealth management, commercial banking, or related financial services preferred.
• Bachelor’s degree in business or marketing; MBA preferred.
• Knowledge of consumer banking, private banking, wealth management, lending, deposits, and financial solutions for affluent and high-net-worth clients.
• Strong understanding of digital marketing channels and tactics, including paid media, email marketing, website optimization, social media, content marketing, events, direct marketing, and marketing analytics.
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
• Excellent written, verbal, presentation, and storytelling skills, including experience developing executive-ready presentations and leadership communications.
• Self-motivated with ability to work independently with strong organizational skills.
• Flexibility in a growing and changing environment.
• Experience using collaboration, CRM, marketing automation, and analytics platforms, including Copilot, Asana, Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Benefits

• health insurance coverage
• wellness program
• fertility and family building aids
• life and disability insurance
• retirement savings plans with a generous 401K match
• paid leave programs
• paid holidays
• paid time off (PTO)