Responsibilities

• Develop customer-facing materials that clearly articulate the value of Command Alkon’s products, build familiarity within the industry, and are easily consumed by internal stakeholders.
• Use generative AI tools such as ChatGPT, Claude, Gemini, or Perplexity to accelerate market research, summarize industry insights, and develop early drafts of messaging frameworks and positioning narratives.
• Tell a product’s story by first understanding the product or release value and translating that information into compelling messaging for customers, prospects, and internal audiences.
• Generate messaging insights by understanding customer needs, their Jobs To Be Done, and desired outcomes in partnership with Sales and Product colleagues, while leveraging AI-assisted research tools to strengthen market and competitive understanding.
• Produce high-quality stories and visuals for a variety of initiatives including presentations, product catalogs, webpages, and social campaigns using modern AI-enabled tools such as Canva AI, Gamma, Tome, or Beautiful.ai to accelerate visual storytelling and asset development.
• Prepare materials that articulate the purpose and objective of a creative project and seek stakeholder approval prior to distribution.
• Demonstrate professional judgment in solving content hierarchy and storytelling challenges.
• Develop and maintain a library of assets that represent product positioning, value propositions, and core messaging frameworks.
• Leverage AI-powered writing and editing tools such as GrammarlyGO, Jasper, or Writer to refine messaging clarity, tone, and consistency across marketing materials.
• Create new ways of visually displaying our solutions or strengthening storytelling by incorporating research data, customer insights, and testimonials, using AI design tools such as Midjourney, DALL•E, or Adobe Firefly to rapidly prototype visuals or concepts when appropriate.
• Use AI productivity and knowledge tools such as Notion AI, Microsoft Copilot, or Google Gemini to summarize insights, organize research, and improve collaboration across marketing, product, and sales teams.
• Develop a process for maintaining and regularly refreshing a library of presentations and product marketing materials, from individual creative assets to completed sales enablement materials.
• Think critically about how stories align to visual concepts and how to translate those ideas into engaging content.
• Demonstrate the ability to manage multiple product messaging initiatives simultaneously.
• Operate effectively both independently and as part of a cross-functional project team.