Product Marketing Manager

Responsibilities

• Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop target personas responsible for deploying, maintaining, and delivering on AI projects.
• Craft clear and differentiated messaging and positioning for our AI products/solutions and campaigns, tailored to IT leadership, DevOps and AI Practitioners.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the AI space while also driving pipeline growth.
• Develop and implement a comprehensive content strategy, including various materials like collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
• Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
• Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

Requirements

• 8+ years of product marketing experience in a relevant enterprise software organization.
• Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• Professional English language proficiency for customer and internal communication.
• A bachelor's degree in a related field or equivalent experience.
• Must be based in the Minneapolis area and able to work from the Roseville office on a regular basis.

Benefits

• comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.