Product Marketing Manager

Capsa Healthcare

Product Marketing Manager - Clinical Workflow

Canal Winchester, OH (Unknown)

$115K/yr – $145K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the healthcare GTM narrative from insight to field-ready messaging and coordinate cross-functional execution across campaigns, events, and lifecycle initiatives.

Voice of Customer: translate user needs and clinical workflows into clear buyer messaging for healthcare buyers.
GTM Execution: align Sales, Product, and Marketing on launches and lifecycle programs with measurable impact.
Events & Campaigns: refresh and run GTM programs including trade shows while coordinating travel and field support.

Job Description

Responsibilities

Market Insight & Voice of Customer
Positioning, Messagingg & Lifecycle
Go-to-Market Execution & Refresh Campaigns
Cross-Functional Partnership
Events & Trade Shows
Travel as necessary
Other duties or special projects as assigned

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
5+ years of product marketing experience, ideally in healthcare, medical device, or B2B technology.
Acute care or clinical workflow domain experience preferred.
Strong research synthesis, messaging development, and cross-functional coordination skills.
Experience collaborating with Sales and Product Management in a structured GTM environment.
Strategic mindset paired with execution discipline; able to translate complex concepts into clear, customer-centric narratives.
Comfortable using and deploying Claude and other AI tools to accelerate workflows.

Capsa Healthcare

Across the healthcare continuum, Capsa stands out as the leader in purposefully designed, integrated solutions for pharmacy automation, medication management, and point-of-care technologies. Capsa has partnered with healthcare providers for more than 60 years to engineer innovative answers for complex challenges. Our solutions optimize workflows, streamline repetitive tasks, and improve clinical efficiency. From automating pharmacy operations to enhancing patient engagement, Capsa is engineering a path to better care.

Founded in 1958

Canal Winchester, Ohio, USA

293 employees (8 in marketing)

www.capsahealthcare.com