Product Marketing Manager - Clinical Workflow

Canal Winchester, OH (Remote)

$115K/yr – $145K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Capsa's clinical workflow product marketing, translating clinical needs into GTM messaging and cross-functional execution for hospital workflows; own ICP, VOC insights, and lifecycle messaging; coordinate events and GTM campaigns.

  • Growth/Go-To-Market: Lead product marketing for mobile workstations and acute-care solutions with cross-functional PM, Eng, Sales, Service, and Marketing alignment.
  • Market insights: Drive VOC, ICP, messaging, and lifecycle strategy to inform launches and refresh campaigns.
  • Field & events: Plan and coordinate events and trade shows, traveling as needed.

Job Description

Responsibilities

  • Own product marketing for Capsa Healthcare's clinical workflow portfolio, including point-of-care mobile workstations (Trio, Tryten, M38e, etc.) and adjacent acute-care solutions.
  • Drive market insight, Voice of Customer, ICP and lifecycle messaging.
  • Lead go-to-market execution and refresh campaigns.
  • Foster cross-functional partnership across Product Management, Engineering, Sales, Service, and Marketing.
  • Coordinate events & trade shows and related activities.
  • Travel as necessary.
  • Other duties or special projects as assigned.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of product marketing experience, ideally in healthcare, medical device, or B2B technology.
  • Strong research synthesis, messaging development, and cross-functional coordination skills.
  • Experience collaborating with Sales and Product Management in a structured GTM environment.
  • Strategic mindset paired with execution discipline; able to translate complex concepts into clear, customer-centric narratives.
  • Comfortable using and deploying Claude and other AI tools to accelerate workflows.

Preferred

  • Acute care or clinical workflow domain experience preferred.

Benefits

  • Paid time off
  • Paid holidays
  • Medical, dental and vision insurance
  • Paid parental leave
  • 401(k) with company match
  • Company-paid Life, AD&D and Long-term disability insurance
  • Voluntary Short-term disability
  • Supplemental Life
  • Accidental Injury and Hospital Indemnity insurance
  • Critical Illness insurance
  • Identify theft coverage
Capsa Healthcare logo

Capsa Healthcare

Across the healthcare continuum, Capsa stands out as the leader in purposefully designed, integrated solutions for pharmacy automation, medication management, and point-of-care technologies. Capsa has partnered with healthcare providers for more than 60 years to engineer innovative answers for complex challenges. Our solutions optimize workflows, streamline repetitive tasks, and improve clinical efficiency. From automating pharmacy operations to enhancing patient engagement, Capsa is engineering a path to better care.

Founded in 1958
Canal Winchester, Ohio, USA
293 employees (8 in marketing)

Traffic Signals

Monthly Visitors
16.8K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
66.3%
Direct
19.7%
Referral
14%

Headcount Trend

Current headcount: ~293

Marketing Team

Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 26 years ago

Funding History

  • Dec 2000
    Private Equity

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