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Product Marketing Manager, Clinical Systems - US Region

Milpitas, CA (Hybrid)

$148K/yr – $236K/yrSenior Level7+ years expFull time

Posted 6 days ago

Job Summary

Own the US marketing plan and commercial performance for Research Instruments and software, translating global strategy into US GTM, segmentation, and messaging while leading launches, demand, pricing, and portfolio optimization.

  • Own US plan, performance, and regional commercial launches.
  • Translate global strategy into US segmentation, value props, and GTM plans.
  • Lead demand, pricing, and post-launch performance tracking across the portfolio.

Job Description

Responsibilities

  • Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software.
  • Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans.
  • Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities.
  • Provide structured US input to Global Product Marketing and Product Management on roadmap, messaging/claims, and regional demand and forecast assumptions.
  • Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives.
  • Own launch readiness, target segments, forecast assumptions, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking.
  • Partner with Marketing Operations and Field Marketing to convert launch strategy into campaigns, events, and account activation.
  • Monitor launch adoption, diagnose performance gaps, and lead corrective actions.
  • Lead portfolio analysis for annual operating plan, regional business reviews, and quarterly projections.
  • Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics; identify risks, upside, and actions.

Requirements

  • 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
  • Professional flow cytometry experience required, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
  • Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
  • Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
  • Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
  • Bachelor's degree in life sciences, business, marketing, or a related discipline; advanced degree preferred.

Preferred

  • Advanced degree preferred
  • Experience with capital sales cycles, CRM, and business intelligence tools preferred.

Benefits

  • Health & Well-Being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
  • Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
  • Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
  • Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
  • Additional details regarding benefits and well-being programs can be found in Our Commitment to You.
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BD

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

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Salaries

Posted range

$148K/yr – $236K/yr

Taken straight from the job posting.

The middle of this range ($192K) is 61% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $102K and $145K. Based on 467 salaries.

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