Product Marketing Manager – Clinical Systems - North America

Milpitas, CA (Hybrid)

$121K/yr – $193K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own regional product marketing and demand generation for North America, leading go-to-market, campaigns, and sales enablement to accelerate market penetration and portfolio expansion for the Clinical Systems business.

Own regional growth plans, GTM strategies, and cross-functional campaigns
Collaborate with commercial leadership and customers to drive adoption and market expansion

Job Description

Responsibilities

Support achievement of regional revenue targets and business objectives.
Develop and execute growth plans aligned with portfolio and commercial priorities.
Monitor market trends, business performance, customer adoption, and competitive activity to identify growth opportunities.
Partner with commercial leadership to implement actions that accelerate market penetration and portfolio expansion.
Develop and execute regional go-to-market strategies aligned to business objectives.
Adapt global positioning, messaging, and launch strategies to address North America market needs.
Support product launches and commercialization activities to maximize market impact and customer adoption.
Develop differentiated value propositions and customer-facing content.
Develop and execute marketing campaigns that increase awareness, generate demand, and support pipeline growth.
Leverage digital, event, and field marketing programs to engage target customer segments.

Requirements

Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree with a minimum of 8 years of relevant experience.
Marketing experience within Life Sciences, Clinical Diagnostics, or related markets.
Experience developing and executing product marketing, commercialization, and demand generation strategies.
Strong understanding of market analysis, competitive intelligence, customer segmentation, and business planning.
Demonstrated ability to influence and drive results within a matrixed organization.
Excellent written, verbal, and presentation communication skills.

Preferred

Experience in flow cytometry, hematopathology, oncology, or clinical diagnostics.
Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.
Demonstrated success with product launches and demand generation campaigns.
Strong strategic thinking, business acumen, and customer focus.
Ability to manage multiple priorities and initiatives simultaneously.
Ability to travel up to 30%.

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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