Product Marketing Manager at Cline | San Francisco, CA | $200K/yr – $225K/yr

Cline

Product Marketing Manager

San Francisco, CA (On-site)

$200K/yr – $225K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own the PMM motion for a developer-first product: build mid-funnel and sales enablement content, design AI-native content systems, and run fast, zero-qa launches with live positioning and competitive context.

Mid-funnel and sales enablement: create battlecards, scripts, briefs, and case studies for developer and enterprise buyers and measure impact in field.
Content engine: architect AI-native workflows and prompt libraries that keep messaging current and assets reusable among teams.
Product launches and positioning: run a lean launch process and maintain live positioning and competitive landscape with evidence for sales enablement.

Job Description

Responsibilities

Mid-funnel and sales enablement
Build and maintain the content that moves deals: battlecards, objection guides, demo scripts, solution briefs, and case studies across both our developer and enterprise buyer tracks. Write with technical credibility, update in near real-time as the competitive landscape shifts, and measure whether what you produce changes outcomes in the field.
Content engine
Design the systems and workflows that turn messaging into repeatable output. Prompt libraries, launch templates, competitive intelligence workflows, editorial processes that let the whole marketing organization move faster and stay consistent. You are not just a writer who uses AI tools. You are an architect who builds AI-native workflows that other people depend on.
Product launches
Cline ships constantly, so you will help develop a lean, repeatable launch system that handles high cadence without losing quality. Not every feature gets a blog post. Part of the job is knowing which ones do.
Positioning and messaging
Define and maintain how Cline talks about itself, across both the individual developer ICP and the enterprise buyer. In a market where every competitor updates their positioning weekly, this is a live document and not a quarterly artifact.
Competitive intelligence
Own Cline's ongoing view of the competitive landscape: Cursor, GitHub Copilot, Claude Code, Windsurf, and whatever launches next month. Surface what matters, discard what doesn't, and make sure the sales team always has an accurate and credible picture of how Cline compares.

Requirements

4 to 7 years in product marketing, with at least one role at a developer tools, open-source, or technical B2B company
Proven experience owning mid-funnel and sales enablement content, with evidence it influenced outcomes
Track record of building repeatable launch systems, not just running individual launches
Strong technical writing, with first drafts accurate enough that engineers rarely push back on the substance
Hands-on experience using AI tools to accelerate marketing workflows, with examples of systems you have built and maintained
Excellent cross-functional instincts with product, sales, and DevRel
Bonus: background in software engineering or prior experience as a developer

Benefits

Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.

Cline

Cline Design was founded in 1989 in Raleigh, N.C., and has evolved over the past 30+ years to include over 100 employees, two offices – with a second in Charlotte, N.C. – and studios that specialize in architecture, interior design, FF&E procurement, landscape architecture, land planning, and branding.As experts at designing the experience of living well, Cline is committed to improving lives and transforming communities by imagining places that bring people together. From multi-family and mixed-use to adaptive reuse and workplaces, our interdisciplinary design approach balances the developer's goals with the end-user's needs. Our deep knowledge of each local community ensures our designs reflect the essence of the neighborhood and respect the unique characteristics of the site.At Cline, we’re just as committed to fostering a thriving team culture as we are to building strong client relationships. Through the power of design, we aim to excite, inspire, and engage our colleagues, clients, communities, and the users of our spaces to work and live well.

Founded in 1989

Raleigh, North Carolina, USA

129 employees (73 in marketing)

www.clinedesignassoc.com