Responsibilities

• Manages the Go-to-Market process for Clever Devices in alignment with product management.
• Leads cross-functional teams to develop compelling messaging, ensure successful product launches and marketing campaigns.
• Identifies and develops strategies to promote the product portfolio, collaboratively working with digital, social, and event teams to ensure effective execution and alignment with overall marketing objectives.
• Drives the creation of high-impact, strategic content that effectively communicates the benefits and capabilities of our products to the market.
• Takes the lead on showcasing our products at industry events and Connect, Clever Device’s Customer Engagement Forum, ensuring their representation aligns seamlessly with product management’s vision and overall strategic messaging.
• Analyzes market trends and customer insights to identify new opportunities and optimize Clever’s solutions in the market.
• Responsible for monitoring and driving organizational response to primary competitors’ campaigns, messaging and claims.
• Collaborates with senior stakeholders across Product Management and Business Development/Sales to align product marketing strategies and ensure a cohesive market approach.

Requirements

• BA/BS in a relatable field
• 7+ years’ experience in product marketing and/or comparable product management role with progressive experience in product marketing
• Proven track record of developing marketing strategies and executing product launches in a technical B2B organization
• Exceptional leadership skills with the ability to lead cross functional teams by influence rather than authority to align efforts and achieve common goals
• Deep understanding of market analysis, segmentation and customer behavior
• Excellent verbal and written communication skills, capable of crafting and presenting clear, concise and compelling messages
• Experience with digital marketing tools and analytics platforms to measure performance and inform decisions.
• Familiarity with design and marketing tools such as Adobe Creative Suite and Canva, as well as marketing automation platforms like HubSpot and CRM systems like Salesforce, is highly desirable.

Preferred

• Familiarity with design and marketing tools such as Adobe Creative Suite and Canva, as well as marketing automation platforms like HubSpot and CRM systems like Salesforce, is highly desirable.

Benefits

• health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and time off, and many others, depending on the level and position offered. Many of these benefits are subsidized or fully paid for by the company.