Product Marketing Manager

Danvers, MA (On-site)

$138K/yr – $189K/yrMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive global go-to-market and product marketing for Epigenetics and Developmental Biology portfolios, aligning strategy, launches, and channel enablement to grow adoption and share.

  • Lead global GTM strategy, positioning, and product launches to grow adoption.
  • Must-have: 5+ years in life-science product marketing and reagent line experience.
  • Standout: Cross-functional leadership across Marketing, Sales, and R&D with distributors.

Job Description

Responsibilities

  • Develop and implement global go-to-market strategy, positioning, and messaging for Epigenetics and Developmental Biology portfolios.
  • Define and implement product marketing strategy aligned with objectives; support portfolio, launches, customer acquisition, and revenue growth.
  • Develop compelling product positioning and messaging across Academia, BioPharma, CRO/CDMO audiences.
  • Ensure alignment with brand and corporate strategies; establish frameworks and metrics for product launches.
  • Design and execute integrated marketing campaigns to drive adoption, protect market share, and expand into new markets.
  • Oversee creation and maintenance of product content (web, collateral, whitepapers, webinars, case studies, blogs).
  • Collaborate with MarCom and Channel Owners to leverage multimedia, social media, and digital marketing to generate leads.
  • Localize campaigns with regional teams; integrate customer feedback (VoC) into strategies.
  • Partner with sales to develop and deliver training/resources to communicate product benefits; align marketing with sales to optimize leads and pipeline.
  • Lead regular training for sales and customer-facing teams; support distributors and e-commerce with targeted resources.

Requirements

  • PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
  • 5+ years of experience in product marketing or related role in the Life Science space
  • Experience managing a reagent product line with demonstrated success
  • Experience working with global sales channels and distributors

Preferred

  • Experience with Pragmatic or similar marketing frameworks
  • Excellent communication skills
  • Ability to build strong cross-functional relationships
  • Strong problem-solving skills and willingness to think outside the box
  • Ability to work independently and collaboratively in a dynamic and fast-paced environment

Benefits

  • Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
  • Vision Insurance
  • Life Insurance, Short and Long Term Disability
  • Flexible Spending accounts
  • 401(k) Plan with 6% match
  • Tuition Reimbursement
  • Generous PTO package
  • Parental Leave
  • Pet Insurance
  • Employee Assistance Program

Salaries

Posted range

$138K/yr – $189K/yr

Taken straight from the job posting.

The middle of this range ($164K) is 37% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$120K/yr

Most pay falls between $101K and $145K. Based on 455 salaries.

See all Cell Signaling Technology salaries

Product Marketing Manager

Cell Signaling Technology · Danvers, MA · On-site