Product Marketing Manager at Cell Signaling Technology | Danvers, MA | $138K/yr – $189K/yr

Product Marketing Manager

Danvers, MA (On-site)

$138K/yr – $189K/yrMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global go-to-market and product marketing for Epigenetics and Developmental Biology portfolios, aligning strategy, launches, and channel enablement to grow adoption and share.

Lead global GTM strategy, positioning, and product launches to grow adoption.
Must-have: 5+ years in life-science product marketing and reagent line experience.
Standout: Cross-functional leadership across Marketing, Sales, and R&D with distributors.

Job Description

Responsibilities

Develop and implement global go-to-market strategy, positioning, and messaging for Epigenetics and Developmental Biology portfolios.
Define and implement product marketing strategy aligned with objectives; support portfolio, launches, customer acquisition, and revenue growth.
Develop compelling product positioning and messaging across Academia, BioPharma, CRO/CDMO audiences.
Ensure alignment with brand and corporate strategies; establish frameworks and metrics for product launches.
Design and execute integrated marketing campaigns to drive adoption, protect market share, and expand into new markets.
Oversee creation and maintenance of product content (web, collateral, whitepapers, webinars, case studies, blogs).
Collaborate with MarCom and Channel Owners to leverage multimedia, social media, and digital marketing to generate leads.
Localize campaigns with regional teams; integrate customer feedback (VoC) into strategies.
Partner with sales to develop and deliver training/resources to communicate product benefits; align marketing with sales to optimize leads and pipeline.
Lead regular training for sales and customer-facing teams; support distributors and e-commerce with targeted resources.

Requirements

PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
5+ years of experience in product marketing or related role in the Life Science space
Experience managing a reagent product line with demonstrated success
Experience working with global sales channels and distributors

Preferred

Experience with Pragmatic or similar marketing frameworks
Excellent communication skills
Ability to build strong cross-functional relationships
Strong problem-solving skills and willingness to think outside the box
Ability to work independently and collaboratively in a dynamic and fast-paced environment