Product Marketing Manager

San Diego, CA (Remote)

Salary Not AvailableMid Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end growth and lifecycle experiences for a consumer-assisted services portfolio, turning insights into cross-channel activation and retention improvements.

  • Growth & Lifecycle Ownership: Own strategy for returning users, onboarding, and lifecycle optimization across digital and offline touchpoints.
  • Research-driven Growth: Use qualitative/quantitative insights, A/B testing, and customer insights to inform product roadmaps and experiment design.
  • Cross-functional Execution: Partner with Product, CS, Analytics, and Growth to launch expert-led experiences and measure impact, enabling in-season pivots.

Job Description

  • Coordinate go-to-market channel execution and support product marketing to drive expert-led marketing and top-of-funnel opportunities for both new customer acquisition and returning user re-engagement.
  • Drive development and execution of growth strategies and end-to-end customer experiences, with a focus on the returning user experience, onboarding, and lifecycle.
  • Use qualitative and quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies.
  • Optimize customer journeys across entry points, landing experiences, and navigation for a portfolio of assisted product offerings.
  • Leverage customer insights and competitive analysis to unlock growth and inform strategic decision-making.
  • Own the customer problem and collaborate with Research to build deep insights on full-service customers.
  • Partner with Product and Customer Success to launch features and expert-led experiences that support acquisition, retention, and lifecycle conversion.
  • Drive returning-user messaging hierarchy, service messaging, product assets, and seasonal readiness planning.
  • Collaborate with cross-functional Growth and Product Marketing teams to translate strategy into actionable programs, messaging, and creative toolkits.
  • Independently manage strategic projects and resolve complex issues through cross-functional collaboration.
Catapult Federal Services logo

Catapult Federal Services

Catapult Federal Services is headquartered in Plano, TX, with its primary business operations office located in the greater Washington, D.C. area. We provide nationwide technical services and solutions to federal agency customers, commercial industry partners and non-profit organizations. Our service delivery is tailored to align with each customer’s unique needs and to empower our clients to achieve their objectives. We design solutions that will optimize technical environments, increase cost efficiencies and reduce operational risk. Our ability to deliver creative solutions, leveraging proven and award winning technical SME's, help Catapult clients successfully design, implement and maintain mission critical technology solutions. Catapult’s ability to understand and prioritize each client's mission, while consistently achieving measurable results, translates ordinary business relationships into trusted partnerships.

Founded in 2017
Plano, Texas, USA
15 employees

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
22.9%
Direct
36.3%
Referral
31.3%
Social
9.6%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Roles Posted (Last 30 Days)
1