Responsibilities

• Translate product roadmaps and technical capabilities into clear, differentiated customer benefits.
• Define and own product positioning, core messaging, and value propositions aligned to customer needs, pain points, and desired outcomes.
• Lead go‑to‑market strategy and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and success metrics.
• Develop effective sales enablement assets and tools, including competitive intelligence and sales training.
• Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-quality outputs.
• Lead the end to end development of photo and video assets, including creating creative briefs, developing storyboards and shot lists, and overseeing execution from concept through completed production.
• Ensure all product marketing materials, messaging, and campaigns comply with applicable regulatory, legal, and quality requirements for registered medical devices.
• Manage and maintain all product marketing materials across digital and print channels, ensuring content is accurate, up to date, and aligned with current product offerings.
• Support Sales and Specialists with timely product expertise, positioning guidance, and market and competitive insights.
• Provide input into pricing, promotions, and commercial strategy aligned with business and revenue objectives.