Responsibilities

• Translate positioning into feature-level messaging
• Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
• Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having
• Write product content that inspires prospective and current customers
• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
• Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience.
• Build a consistent customer story practice

Requirements

• 3 or more years in B2B SaaS product marketing, content marketing, or a closely related role with significant writing and product-adjacent work
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data (customer engagement, usage metrics, content performance, competitive signals) and use it to improve creative decisions
• Comfort working in modern marketing and design tooling (e.g. Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don't know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details

Preferred

• Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
• Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
• Background in or exposure to HR tech, workforce management, or recruiting software

Benefits

• Work from home (we're fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Donation Matching
• Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.