Responsibilities

• Own positioning and messaging for the CallRail products you support, grounded in a strong understanding of our buyers, market, and competitive landscape.
• Track performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and recommend actions.
• Contribute to pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
• Stay current on AI adoption, buyer trends, and the competitive landscape, surfacing insights that inform product and go-to-market decisions.
• Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to broader customer value.
• Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and shape go-to-market strategies.
• Act as the voice of the customer by collecting and synthesizing research, feedback, and product usage to uncover needs and shape product and go-to-market strategy.
• Partner across Marketing and Sales to develop and test messaging, promotions, segmentation, verticalization, and go-to-market strategies, then apply what works.
• Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
• Lead go-to-market launches for new products and capabilities, coordinating cross-functional teams from planning through execution.

Requirements

• Bachelor's degree and 4+ years of experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
• Strong experience in market research, positioning, messaging, pricing, and go-to-market strategy.
• Track record of leading product and feature launches that drive measurable business results.
• Strong strategic thinking, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
• Ability to independently own initiatives from strategy through execution while collaborating closely with cross-functional partners.
• Able to move quickly through ambiguity without sacrificing judgment or attention to detail.
• Excellent communication and writing skills, with a talent for making complex products and ideas simple and compelling.
• Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
• Strong analytical mindset, with the ability to turn large datasets into clear insights and strategic recommendations. Looker experience is a plus.
• Strong cross-functional collaboration and influence skills, with the ability to build alignment across Product, Sales, and Marketing.

Preferred

• Looker experience is a plus

Benefits

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually