Responsibilities

• Lead and develop a high-performing Product Marketing team focused on execution, collaboration, and measurable outcomes.
• Translate company and category strategy into clear product positioning, messaging, and go to market planning.
• Own product storytelling across the lifecycle, from ideation and positioning up to launch.
• Partner closely with Product Operations and leadership to ensure customer needs, market opportunity, and commercial impact inform decision making.
• Own and execute the GTM process for new product launches, line extensions, and category refreshes.
• Ensure strong GTM discipline with clear timelines, ownership, and cross-functional alignment.
• Develop value propositions, messaging frameworks, and competitive positioning that clearly differentiate our products in the market.
• Lead launch readiness by equipping Marketing Operations, and sales, with training, tools, content and insights.
• Ensure consistent, compelling product narratives across all channels and touchpoints.
• Partner with Marketing Operations to define KPI’s tied to adoption, retention, pipeline support, and revenue contribution.

Requirements

• Bachelor’s degree in marketing or commiserate experience.
• 7-10 years of experience in Product Marketing, Product Management, or related roles; preferably in the professional beauty, grooming, or consumer lifestyle category.
• Demonstrated success leading cross-functional initiatives and driving revenue impacting launches.

Preferred

• Beauty / Barber industry experience a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance