Responsibilities

• Contribute to positioning and messaging that clearly articulates why Coast wins, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications
• Led and support cross-functional product launches end-to-end, partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach
• Help build cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
• Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations teams to deploy these at the right time in the sales cycle
• Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars

Requirements

• 2–4 years of experience, including at least 2 years in fintech. B2B SaaS or payments experience is a strong plus
• Experience supporting or contributing to new product launches
• Strong instincts for messaging that resonates and ability to leverage customer insights
• Familiarity with lifecycle marketing: onboarding journeys, expansion campaigns, or retention strategies
• Cross-functional collaboration and project management across Product, Sales, Marketing, and Customer Success
• Strong storytelling and comfort with data; ability to translate features into compelling value narratives

Preferred

• Experience with spend management or corporate card products
• Prior fintech/B2B SaaS marketing experience (spend management or payments-focused preferred)

Benefits

• Medical, dental, and vision insurance
• Unlimited paid time off
• Paid parental leave
• $400 accessories allowance
• Free lunch every Friday