Product Marketing Manager at Button Commerce | New York, USA | $120K/yr – $150K/yr

Product Marketing Manager

New York, USA (On-site)

$120K/yr – $150K/yrMid Level3+ years expSalaried Ft

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Button’s product marketing by shaping messaging and GTM for launches to advertisers, publishers, and partners.

Must-have: 3–6 years in product marketing or related roles in B2B SaaS/adtech/martech
Standout: Own end-to-end GTM for new features and cross-functional launches
Standout: Strong cross-functional collaboration and data-driven storytelling

Develop clear, differentiated positioning and messaging for Button’s products across advertisers, publishers, and partners
Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
Continuously refine messaging based on market feedback, performance data, and competitive dynamics
Own end-to-end go-to-market strategy for new product launches and feature releases
Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
Define target segments, use cases, and ideal customer profiles for new and existing products
Build launch plans including enablement, content, and demand generation alignment
Create high-impact sales materials including pitch decks, one-pagers, case studies, and objection handling guides
Enable Partner Success Managers and Partner Development Associates with messaging, positioning, and product knowledge
Support strategic deals with tailored narratives and materials

3–6 years of experience in product marketing, growth, or related roles (preferably in B2B SaaS, adtech, martech, or marketplaces)
Strong ability to translate complex products into clear, compelling messaging
Experience owning or contributing to product launches and go-to-market strategies
Excellent written and verbal communication skills, with a knack for storytelling
Analytical mindset with the ability to leverage data to inform decisions
Strong cross-functional collaboration skills across Product, Sales, and Marketing
Comfort operating in a fast-paced, evolving environment with multiple stakeholders
Curiosity about performance marketing, affiliate ecosystems, and the creator economy

Unlimited time off (including birthdays off) and Summer and Winter Breaks which allow the entire company to take a breath and recharge
An employee assistance program
Premiums for health, vision, and dental insurance plans are covered 100% for employees and 75% for dependents
401(k) plan and automatic 3% employer contribution
Complimentary memberships to One Medical for employees and their dependents
Monthly stipend for mobile phone/internet and an annual lifestyle stipend
All employees and their dependents receive WeWork "All Access" memberships in select markets, as well as regular coworking days and social events