Product Marketing Manager at Breezeway | USA

Breezeway

Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Breezeway's GTM and messaging for product launches, coordinating sales, CS, partners, and demand gen to enable revenue growth.

Own positioning, launch plans, and enablement assets for new Breezeway features.
Translate technical product capabilities into compelling narratives for sales and CS teams.
Enable revenue teams with battlecards, talking points, and cross-sell playbooks.

Job Description

Responsibilities

Drive GTM for product launches — own positioning, messaging, launch plans, stakeholder management, and enablement assets for new features and capabilities across Breezeway's platform, ensuring sales and customer success teams are equipped to bring them to market
Enable client-facing teams — build and maintain enablement resources for both sales and CSMs, including battlecards, talk tracks, objection-handling guides, and cross-sell playbooks that help the full revenue team communicate value at every stage of the customer journey.
Own Breezeway's partner and integration messaging strategy — including joint messaging and co-branded assets with PMS and IoT partners, enablement for partner sales teams, and marketplace/directory listings
Drive cross-sell and expansion revenue — partner with Customer Success and Client Marketing to identify expansion opportunities, develop messaging and materials that support upsell motions, and contribute to programs that grow revenue within the existing customer base
Own competitive intelligence — partner with product to track and analyze the competitive landscape and larger ecosystem, distill insights into actionable materials that help reps and CSMs win and retain business
Support worldwide demand generation — partner with demand gen to develop campaign messaging, content briefs, and assets that differentiate Breezeway and convert and contribute to pipeline market-specific messaging
Develop deep customer insights — conduct win/loss analysis, customer interviews, and market research to sharpen our understanding of buyer motivations and inform messaging strategy across the funnel and surface insights for the product team
Leverage AI-driven insights and tools to enhance go-to-market strategy, messaging, and campaign performance

Requirements

5+ years of product marketing experience in B2B SaaS
Demonstrated ability to translate technical product capabilities into compelling narratives
Experience supporting or owning product launches end-to-end
Proven track record enabling both sales and post-sale teams (CSMs, AMs) with materials that drive adoption, retention, and expansion
Experience using Hubspot, Jira, and AI tools and data to inform marketing strategy, messaging, and campaign performance.

Preferred

Bonus: experience in hospitality tech, proptech, or SMB/mid-market SaaS

Breezeway

4.2 Glassdoor

Breezeway’s property operations platform helps coordinate, communicate, and verify detailed work at properties, and deliver the best service experience to guests and homeowners. Breezeway’s software and mobile apps have facilitated over 30M property tasks and helped thousands of short-term rental operators and hospitality professionals meet detailed service standards. Combining deep learning technology, robust property data, smart messaging, and mobile-first task management, Breezeway is bringing service optimization to the property management space. Created by the founder of FlipKey (acquired by TripAdvisor), the Breezeway team is building the future of property care and service.

Founded in 2017

Boston, Massachusetts, USA

205 employees (17 in marketing)

www.breezeway.io

68% recommend to a friend