Responsibilities

• Develop differentiated positioning and messaging to communicate Boomi Enterprise Platform value to Boomi's OEM customer and partner ecosystem.
• Develop creative ways to improve product marketing effectiveness through agentic AI companion processes.
• Produce high-quality customer assets including presentations, datasheets, case studies, videos, and demos to communicate value to potential buyers.
• Collaborate with product management to drive OEM product launches and support sales enablement.
• Conduct competitive analysis to identify opportunities for growth and differentiation.
• Act as the voice of the buyer to influence roadmap decisions.
• Present at customer-facing events and webinars as a subject matter expert.

Requirements

• Bachelor's degree in marketing, communications, or related programs.
• 6+ years of product or solution marketing in enterprise software, with preference for iPaaS OEM experience.
• Strong technical aptitude and ability to articulate complex technical details clearly.
• Proven analytical skills in market research, competitive analysis, and marketing performance metrics.
• Ability to collaborate across product management, business development, sales, and customer success.