Product Marketing Manager

USA (On-site)

$95K/yr - $111K/yr (Est.)Mid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for Bolt’s B2B SaaS offerings, shaping messaging, launches, and cross-functional collaboration.

  • Own product messaging, enablement content, and go-to-market narratives.
  • Must-have: 2–5 years in product marketing or related B2B SaaS roles.
  • Standout: Experience translating AI features into customer value with cross-functional impact.

Job Description

Responsibilities

  • Supporting development and refinement of product positioning and messaging
  • Translating product capabilities (including AI features) into clear customer value
  • Assisting in execution of product and feature launches
  • Creating and maintaining sales enablement materials (decks, one-pagers, FAQs)
  • Partnering with Growth Marketing to integrate product messaging into campaigns
  • Supporting campaign inputs such as personas, use cases, and value propositions
  • Ensuring consistency across campaigns, landing pages, and sales narratives
  • Conducting customer and market research to inform messaging
  • Creating product-focused content and narratives
  • Supporting onboarding, adoption, and expansion messaging initiatives

Requirements

  • 2–5 years of experience in product marketing, product management, or related roles
  • Experience in B2B SaaS environments
  • Strong communication skills with ability to simplify complex concepts
  • Highly organized with strong attention to detail
  • Comfortable working cross-functionally with Product, Sales, and Marketing
  • Basic understanding of demand generation and marketing funnels
  • Experience or interest in AI-driven products
  • Strong writing and content development skills
  • Ability to manage multiple projects simultaneously
  • Familiarity with go-to-market processes
  • Willingness to learn and iterate quickly
bolt logo

bolt

4.0 Glassdoor

At Bolt, we're building a future where people don’t need to own personal cars to move around safely and conveniently. A future where people have the freedom to use transport on demand, choosing whatever vehicle's best for each occasion — be it a car, scooter, or e-bike. We're helping over 200 million customers move around in more than 600 cities globally while also supporting more than 4.5 million drivers and couriers to earn a living. The best bit? We're only just getting started.Read more at bolt.eu

Founded in 2013
Tallinn, Harjumaa, EST
15K employees (245 in marketing)
75% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
7.8M
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
40.5%
Direct
52.3%
Referral
4.4%
Social
1.5%
Paid
1.2%

Headcount Trend

Current headcount: ~15.4K

Marketing Team

Marketing Team Size
245 (2% of company)

Funding

Total Funding
$2.3B
Last Raise
$236.9M
Debt Financing, 2 years ago

Funding History

  • May 2024
    Debt Financing • $236.9M
  • Feb 2024
    Secondary Market
  • Oct 2023
    Series Unknown

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