Product Marketing Manager at BlueCat | USA

BlueCat

Product Marketing Manager

USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for enterprise networking software, owning messaging, assets, and field enablement across global teams.

Own messaging, collateral, and assets aligned to the buyer’s journey.
Must-have: 5+ years in enterprise product marketing for networking/IT.
Standout: Global, cross-department collaboration across time zones.

Job Description

Responsibilities

Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges.
Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers.
Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey.
Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights.
Analyze market segmentation and identify opportunities for differentiation and growth.
Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards)
Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers.
Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content.
Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies.
Advocate for the voice of the customer internally and ensure alignment with customer needs.

Requirements

5+ years in product marketing roles for enterprise software companies within the networking / IT industry.
Experience operating within a global organization, working across time zones and cultures.
Experience developing collaborative relationships across departments.
Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts.
Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous)
General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning).
Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite).

Preferred

Entrepreneurial mindset, can-do attitude, adaptable, pro-active, and results driven.
Productive: able to work independently and is self-directed.
Team-oriented, open to professional discourse and feedback.
Organized and detail oriented, with an ability to manage concurrent projects.
Curiosity to learn our technology and industry.
Impeccable integrity and high ethical standards.

Benefits

Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture.
A Professional Development Budget
Dedicated Wellness Days and Wellness Week
A Lifestyle Spending Account
An Employee Recognition Program

BlueCat

4.2 Glassdoor

BlueCat provides core services and solutions that help our customers and their teams deliver change-ready networks. With BlueCat, organizations can build reliable, secure, and agile mission-critical networks that can support transformation initiatives such as cloud adoption and automation. BlueCat’s growing portfolio includes services and solutions for automated and unified DDI management, network security, multicloud management, and network observability and health. BlueCat’s DDI management platform was recognized as a market leader and outperformer in GigaOm’s 2022 and 2023 Radar reports. The company is headquartered in Toronto and New York and has additional offices in Germany, Iceland, Japan, Singapore, Serbia, and the United Kingdom.

Founded in 2001

North York, Ontario, CAN

691 employees (33 in marketing)

bluecatnetworks.com

79% recommend to a friend

85% CEO approval