Product Marketing Manager

Responsibilities

• Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
• Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
• Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
• Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
• Lead go-to-market for new product and feature launches as they come
• Partner with content, social, events, and web to keep the story consistent everywhere it shows up
• In your first six months, you'll rewrite our core narrative for our top three industries, build the ICP and persona work, and create the sales enablement layer

Requirements

• Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook.
• You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family.
• You know what it's like when the buyer and the user are different people with different incentives.
• You write well. Not marketing well—actually well. You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped.
• You look past templated SaaS messaging and buzzwords to find the real narrative and you think most positioning could be much more bold.
• You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea

Preferred

• Bonus if you've done category creation before. Bigger bonus if you've worked in or around regulated industries.

Benefits

• Competitive salary and equity package
• Bi-annual get-togethers
• Fully paid medical, dental, and vision insurance
• Free access to OneMedical (US Only)
• Company-paid life insurance (US Only)
• Company-sponsored 401k + matching (US Only)
• Flexible time off (with mandatory 15 days off)
• Financial support for work-adjacent learning opportunities