Product Marketing Manager - BioPharma, CRO & Custom Solutions

Danvers, MA (On-site)

$138K/yr – $189K/yrSenior Level5+ years expFull time

Posted 5 hrs ago

Job Summary

Own CST's reagent portfolio product marketing and custom services, shaping positioning, campaigns, and sales enablement for BioPharma and CRO buyers.

Define value propositions and messaging for BioPharma and CRO segments
Plan and execute campaigns and content with MarComm and regions
Enable sales and distributors with training, tools, and competitive materials

Job Description

Responsibilities

Value Proposition & Messaging
Develop positioning and messaging for CST's reagent portfolio and custom services that resonate with BioPharma and CRO buyers' workflows and priorities
Build segment-specific value propositions that account for the regulatory context, quality expectations, and procurement models distinct to BioPharma and CRO customers
Help set the metrics used to measure launch success, including adoption, customer feedback, and sales performance
Campaigns & Content
Plan and run campaigns that drive adoption of the portfolio and custom services among BioPharma and CRO buyers
Work with MarComm and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content that clearly communicates portfolio value to this segment
Work with regional marketing teams to localize campaigns for market-specific needs
Bring voice-of-customer feedback into campaign plans to keep messaging relevant
Sales & Distributor Enablement

Requirements

Master's or PhD in life sciences (e.g. molecular biology, biochemistry) or a related field
5+ years of product marketing or related experience in the life sciences industry
Direct BioPharma / CRO experience (working at, selling to, or partnering closely with BioPharma/CRO organizations)
Hands-on experience with antibody-based products or related life science tools
Experience working with global sales channels and distributors
Ability to build strong cross-functional relationships
Strong problem-solving skills and a willingness to think outside the box
Comfortable working in a dynamic, fast-paced environment

Preferred

A plus: experience managing a reagent product line or a service portfolio (e.g. custom or contract services), and familiarity with Pragmatic or similar marketing frameworks

Benefits

Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
Vision Insurance
Life Insurance, Short and Long Term Disability
Flexible Spending accounts
401(k) Plan with 6% match
Tuition Reimbursement
Generous PTO package
Parental Leave
Pet Insurance
Employee Assistance Program

Salaries

Posted range

$138K/yr – $189K/yr

Taken straight from the job posting.

The middle of this range ($164K) is in line with the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 201 salaries.

See all Senior Product Marketing Manager salaries See more Senior Product Marketing Manager jobs

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Marketing Team

Marketing Roles Posted (Last 30 Days)

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