Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own RyderShare product marketing and go-to-market messaging, guiding product storytelling, sales enablement, and documentation to drive clear customer value.

  • Own positioning framework and messaging across segments and use cases.
  • Must-have: translate features into customer-friendly narratives and assets.
  • Standout: cross-functional leadership with Product, Sales, and CS ownership.

Job Description

Responsibilities

  • RyderShare Product Marketing & Go-To-Market
  • Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
  • Define competitive positioning and differentiation across priority customer segments.
  • Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
  • Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).
  • Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.

Requirements

  • Product Translation & Messaging Mastery
  • Ability to translate technical features into clear, value-driven narratives.
  • Demonstrates a quick ramp ability to new domains & builds credible product narratives.
  • Creates sales-ready assets including FAQs, talk tracks, one-pagers, and release notes.
  • Demonstrated ownership of positioning & messaging strategy for a product feature set.
  • Strong visual/written communication with mastery of positioning & feature-to-benefit mapping.
  • Cross-Functional Leadership & Project Ownership
  • Influence without authority across Product, Sales, and CS.
  • Strong project management across multiple concurrent initiatives.
  • Drives structured communication around releases while managing ambiguity and competing stakeholder priorities.
  • Technical Writing & Documentation Ownership
  • Writes clear help center articles, FAQs, and workflow documentation.
  • Turns complex product functionality into structured, user-friendly content.
  • Has a well-formed point of view on how to strategically use AI to accelerate documentation asset creation without compromising clarity, accuracy, or positioning.
  • Establishes documentation standards tied to releases with a strong information architecture mindset.
  • Design Fluency & Asset Creation
  • Understands visual hierarchy and layout principles.
  • Comfortable in Figma, Canva, Adobe, and PowerPoint.
  • Creates professional collateral & reusable templates to maintain brand consistency.

Preferred

  • 5+ years in Product Marketing, Technical Content, or hybrid PMM roles.
  • Exp partnering directly with PMs & Engineering to shape messaging.
  • B2B SaaS or technology-enabled platform experience.
  • A pure IC operator with strong execution bias.
  • Experience building sales enablement assets.
  • Demonstrates writing and positioning craft.

Benefits

  • Have an immediate impact: With Ryder’s existing customer base of 50,000+ companies and an internal headcount of 43,000, the scale and impact of our products will be large and far-reaching, from day one.
  • Opportunity to grow and lead in a Fortune 500 company: You’ll get to work in a rapidly growing, startup-like environment while having the stability and backing of Ryder and its full executive team.
  • Creative, fast-paced environment to solve impactful problems in Supply Chain: We’re going to design completely new tools for an industry that hasn’t been rethought in decades. And to do this, we need people who think differently.