Product Marketing Manager at B-Stock | San Francisco, CA | $120K/yr – $145K/yr

B-Stock

Product Marketing Manager

San Francisco, CA (On-site)

$120K/yr – $145K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the product growth playbook for buyer marketing, driving GTM launches and adoption across Product, Analytics, and Lifecycle Marketing.

GTM Strategy & Launch: own buyer-facing feature launches and define adoption metrics with end-to-end accountability.
Product Growth Roadmap & Measurement: maintain a prioritized GTM/adoption roadmap and align Product, Analytics, and Lifecycle Marketing on outcomes.
Buyer insight & Collaboration: build buyer personas, share behavioral signals with Lifecycle Marketing for targeting, reactivation, and retention.

Job Description

Own the product growth playbook for buyer marketing, driving GTM launches and adoption across Product, Analytics, and Lifecycle Marketing.

GTM Strategy & Launch: own buyer-facing feature launches and define adoption metrics with end-to-end accountability.
Product Growth Roadmap & Measurement: maintain a prioritized GTM/ adoption roadmap and align Product, Analytics, and Lifecycle Marketing on outcomes.
Buyer insight & Collaboration: build buyer personas, share behavioral signals with Lifecycle Marketing for targeting, reactivation, and retention.

B-Stock

4.5 Glassdoor

B-Stock is the leading B2B recommerce platform, connecting buyers and sellers through a variety of resale channels and industry-leading data and insights.

Founded in 2008

San Mateo, California, USA

250 employees (25 in marketing)

bstock.com

83% recommend to a friend

97% CEO approval