Responsibilities

• Translate complex product specifications into clear, compelling, customer-focused messaging
• Develop and execute product marketing strategies that align with brand, product, and sales objectives
• Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches
• Develop and maintain product positioning, messaging, and copy for each model
• Collaborate with U.S. and international teams to ensure alignment and localization across markets
• Define launch strategies, including target audience, messaging, objectives, and KPIs
• Align product marketing plans with brand, product, and sales calendars
• Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery
• Ensure all deliverables support a successful and timely launch
• Create sales tools including presentations, one-pagers, POP materials, and training content

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 3-5+ years of experience in product marketing, brand marketing, or a related role
• Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
• Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging
• Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment
• Experience collaborating cross-functionally with product, creative, sales, and operations teams
• Comfortable working with data and analytics to inform decisions and measure performance
• Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus
• Willingness to travel and participate in events, product demos, and on-site shoots
• Ability to ride and demonstrate bicycles is preferred

Benefits

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Career Opportunity!
• Employee Discounts on Bikes and Accessories