Product Marketing Manager, Audience & Messaging

Los Angeles, CA (Remote)

$130K/yr – $150K/yrSenior Level5+ years expSalaried Ft

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the messaging backbone across wellness and beauty by building a single source of truth, buyer personas, and cross functional rhythms; weave in intelligence and AI enabled workflows to keep campaigns, packaging and sales aligned with current context.

  • Build centralized messaging for launch, campaigns, packaging and sales enablement.
  • Develop deep DTC and retail personas with needs, goals and journey insights.
  • Establish cross functional rhythms with Marketing, Digital and Media, and accelerate research with AI.

Job Description

Responsibilities

  • Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio.
  • Develop actionable buyer and user personas that go beyond demographics, incorporating need state, wellness goals, category fluency, lifestyle context, and purchase journey — across both DTC and retail.
  • Integrate competitive, category, and consumer intelligence into everything we produce, ensuring marketing and sales teams are always working from current, validated context.
  • Partner with product & brand marketing to maintain narrative coherence across product pillars — wellness, performance & beauty — without slowing down their execution.
  • Translate audience and messaging strategy into the language brand, digital, media, retail, and sales need to hit their goals, with a real understanding of the volume and constraints they face.
  • Establish and run the cross-functional rhythms (with Marketing, Digital, Media) that keep audience and messaging context flowing across teams.
  • Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster — because they make you better, not because someone asked you to.
Therabody logo

Therabody

2.9 Glassdoor

Therabody is the leader in Beauty, Performance and Wellness technologies, revolutionizing health and recovery with science-backed products and services designed to help everybody live longer, healthier lives. Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun which has been rooted in more than a decade of research and development.We empower people around the world to live healthier lives through a deeper understanding of their bodies and minds. Since our founding, the company has continued to pave the way with an innovative ecosystem of wellness solutions backed by science, including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne).Science is fundamental to Therabody’s DNA; using existing science combined with internal and external research to validate products and services. Our products are embraced by both the medical community and millions of consumers worldwide. Currently available in more than 60 countries, including company-owned retail stores and ResetR, a whole-body wellness center.Therabody is a team-oriented, high-energy, creative workplace that thrives on ideas and collaboration. In keeping with our philosophy on innovation, our team members are out-of-the-box thinkers who thrive in our forward-thinking culture. We are looking for smart, driven individuals who are inspired by shaping the new frontier of health and well-being.

Founded in 2016
Los Angeles, California, USA
393 employees (58 in marketing)
39% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
873.4K
Monthly Google Ads Budget
$26.9K
Traffic Source Mix
Search
39.4%
Direct
50.7%
Referral
6.1%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~393

Marketing Team

Marketing Team Size
44 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$165M
Last Raise
$165M
Private Equity, 3 years ago

Funding History

  • Sep 2022
    Private Equity • $165M
  • Feb 2021
    Series Unknown
  • Nov 2020
    Series A

Recent News