Product Marketing Manager - athenaOne

Responsibilities

• Develop and execute GTM strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution and ensure stakeholders are aligned on objectives, timelines, messaging, and responsibilities.
• Support the development and execution of an always-on athenaOne GTM approach that builds sustained market understanding and demand beyond individual product or feature launches.
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action.
• Develop compelling messaging, sales presentations, one-pagers, and other core collateral that clearly articulate athenaOne's value to target audiences.
• Partner with Product Marketing Managers across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas to connect individual product stories into a cohesive athenaOne narrative.
• Maintain a strong understanding of product innovation across the athenaOne portfolio and ensure priority features and capabilities are appropriately reflected in broader portfolio messaging and GTM strategies.
• Collaborate with Sales Enablement and other marketing teams to translate positioning and messaging into effective commercial resources and programs.
• Collaborate with Customer Advocacy and CSM teams to develop compelling year one customer stories / boomerang stories
• Regularly analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to identify opportunities to improve athenaOne positioning and GTM execution.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing with experience in healthcare technology.
• Demonstrated experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios.
• Exceptional writing and storytelling skills, with demonstrated ability to translate complex products and concepts into clear, compelling messaging.
• Strong project management and organizational skills, with the ability to independently move complex, cross-functional work forward.
• Strong relationship-building and collaboration skills, with demonstrated ability to influence across Product, Sales, Marketing, and other stakeholder groups.
• Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
• Intellectual curiosity and strong judgment, with a track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes.
• Comfortable operating in a fast-moving environment and motivated to grow as a strategic product marketer.