Responsibilities

• Own the positioning and messaging for Asure’s core product suite — developing clear, differentiated narratives that resonate with buyers, users, and internal stakeholders.
• Translate product capabilities into outcome-driven language that works across every channel: web copy, sales decks, email campaigns, one-pagers, and more.
• Codify buyer personas, use cases, jobs-to-be-done, and competitive positioning as structured markdown documents and JSON files — building a living product knowledge infrastructure that AI tools can draw from to generate content, collateral, and enablement materials at scale.
• Partner with the Director of Product Marketing to ensure consistency and alignment across the full product narrative, and keep the knowledge infrastructure current as products and markets evolve.
• Work directly with sales teams to build the tools and resources they need to have great conversations and win more deals — battlecards, competitive intelligence, objection handling guides, demo scripts, pitch decks, and product one-pagers.
• Build prompt-driven workflows that generate, update, and personalize enablement materials from the structured product knowledge base — so when a product changes, the downstream materials can refresh from a single source of truth rather than requiring manual rework across every asset.
• Stay close to the sales floor: join calls, listen to objections, track win/loss patterns, and feed what you learn back into messaging and the knowledge infrastructure.
• Partner with Learning & Development to institutionalize product training and sales readiness at scale, so enablement doesn’t depend on you being in every room.
• Own internal readiness for the products in your portfolio — ensuring that Asure’s own employees, including customer support reps and internal operations teams, understand and can confidently use the products they work with every day.
• Leverage the structured product knowledge infrastructure to generate internal-facing training materials, FAQs, change management communications, and onboarding content — using AI to produce at a pace and scale that manual content creation can’t match.
• Treat internal enablement with the same rigor as external go-to-market — because at Asure, our people are among our most important product stakeholders.
• Partner cross-functionally with Operations, Customer Support, and L&D to coordinate rollouts and ensure product changes land smoothly across the business.
• Own the go-to-market execution for product launches, updates, and feature releases within your portfolio — coordinating across marketing, sales, product, and operations to ensure launches land with impact.
• Use AI-assisted workflows to accelerate launch asset production — generating first drafts of launch copy, internal announcements, sales briefs, and enablement materials from structured product knowledge, then editing to final rather than writing from scratch.
• Develop launch plans that cover both external market activation and internal readiness, so no team is caught off guard when something ships.
• Measure launch performance and feed learnings back into the knowledge infrastructure to continuously sharpen future positioning and campaigns.
• Monitor the competitive landscape across your product areas and maintain current competitive positioning and battlecard content as part of the living product knowledge infrastructure.
• Use AI-powered tools to track competitor moves, aggregate market signals, and surface insights faster than manual research allows — then synthesize those signals into actionable recommendations for messaging, positioning, and product direction.
• Synthesize customer feedback and win/loss data into structured insights that sharpen how Asure sells and how the product evolves.
• Be the team’s resident expert on how Asure’s products compare — and how to win.