Product Marketing Manager

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes that enable consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and action.

Requirements

• Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.
• Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.
• Strong customer insight orientation, with the ability to translate research, market intelligence, and business priorities into always-on marketing strategy.
• Experience leading cross-functional initiatives and influencing stakeholders across product, marketing, sales, insights, and regional teams.
• Strong executive communication skills, including the ability to simplify complex topics and align teams around clear recommendations.

Preferred

• Ability to create scalable playbooks, tools, processes, and governance models that improve consistency and execution.
• Experience working with agencies, consultants, research partners, or external strategic partners.
• Demonstrated curiosity for external best practices, emerging marketing trends, and technology-driven customer engagement models.
• Knowledge of agriculture, precision technology, or specialized B2B markets with complex customer needs and channel dynamics.