Product Marketing Manager- Appetizers

Glynn County, GA (Hybrid)

$103K/yr – $154K/yrMid Level5+ years expFull time

Posted 13 days ago

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Job Description

Responsibilities

  • Product Development and Improvement focusing on Rich’s retail appetizer portfolio: execute innovation/renovation activity against plan
  • Product/Segment Knowledge: “Expert” on retail appetizer category/segment (understand operational capabilities, technical aspects, uses, customer positioning)
  • Provide input into the demand plan
  • Provide support and solutions to the Product Supply Chain
  • Make pricing recommendations on new products and general price increases based on value
  • Problem solve inventory/spoilage issues
  • Recommend SKUs for rationalization and execute
  • Consumer/Customer/Industry understanding, target markets and segments for category
  • Understanding competitive set/competitive assessment/market quantification and analysis
  • Perform Category Discovery work to generate new products and platforms within appropriate target segments

Requirements

  • Bachelors degree in marketing or related field required; MBA preferred
  • Minimum 5 years experience in a marketing role
  • Demonstrated financial skills to include P&L analysis and other analyses
  • Solid communication skills to include verbal and written capabilities; strong presentation ability
  • Experience in CPG or food industry a plus
  • Strong proficiency to include Microsoft Office Word, Excel, PowerPoint
  • Leverages AI tools and emerging technologies to accelerate insights, improve decision-making, enhance productivity, and drive marketing effectiveness
  • Ability to travel up to 10% as needed
Rich Products Corporation logo

Rich Products Corporation

3.7 Glassdoor

Rich’s is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.Learn more at Richs.com or join the conversation on Facebook, Instagram and Twitter.

Founded in 1945
Buffalo, New York, USA
5.9K employees (443 in marketing)
71% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
34.5K
Traffic Source Mix
Search
44.2%
Direct
39.8%
Referral
9.4%
Social
4.9%
Paid
1.2%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size
369 (6% of company)
Median Career Experience
14 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant, 2 years ago

Funding History

  • Sep 2024
    Grant • $1.5M

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