Responsibilities

• New Product Plans
• Lead category strategy definition and develop a 3-5 year product roadmap to meet business growth goals.
• Define key product elements, including consumer targets, portfolio definition, pricing strategy, go-to-market strategy, and messaging
• Prioritize execution efforts with cross-functional teams to achieve revenue growth and financial KPIs.
• Collaborate with finance to develop and present business cases, incorporating financial models, ROI analysis, and other key decision metrics.
• Category Management: existing portfolio management
• Own product line P&Ls, ensuring product lines meet revenue, margin, sales, and other key financial targets.
• Oversee the full product lifecycle, from innovation to post-launch performance, in collaboration with R&D, Operations, and Creative teams.
• Lead product renovations, including channel-specific adaptations, packaging updates, and cost-saving initiatives to maintain market competitiveness.
• Sales and forecast tracking, to ensure inventory and sales alignment.

Requirements

• Education\n\nBachelor's degree in Marketing, Business Administration, or a related field.
• Experience\n\n5+ years of product management, marketing, or brand management experience, preferably in CPG, pest control, or related industries
• Demonstrated success in launching and managing consumer products, including go-to-market execution.
• Strong analytical skills, with the ability to translate market data into strategic insights and business recommendations.
• Proven experience in P&L management and pricing strategies.
• Experience on launching products on Amazon
• Experience managing multiple projects and deadlines simultaneously.
• Creative thinking and the ability to contribute fresh ideas to marketing initiatives.
• Experience in collaborating with and managing external agencies.
• Strong interpersonal skills to build effective relationships with internal stakeholders and external partners.