Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Product Marketing Manager
Radnor, PA (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
This role leads B2B product marketing and multi-channel campaigns across US/Canada, with cross-functional launches and sales enablement as core scope.
- Own enterprise-scale marketing programs and launches across US/Canada.
- Must-have: 5+ years of B2B marketing experience with multi-channel execution.
- Standout: Cross-functional leadership and clear impact on product positioning and sales enablement.
Job Description
Responsibilities
- Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness; Maintain a worldwide approach of the products. Ensure the continuous improvement of performance & competitiveness. Provide support to the proposal team and to project execution teams. At Airgas, we RESPECT, HONOR and VALUE diversity.
- Strategic Marketing Leadership: Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics.
- Content and Messaging Development: Create compelling positioning and messaging for both internal and external audiences to maximize business impact. Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity.
- Multi-channel Marketing: Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows).
- Scalable Programs: Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level.
- Sales Enablement: Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals.
- Product Launches: Collaborate with business, sales and marketing teams to support launch of new products. Develop branding, value proposition, and launch plans. Collaborate across teams to execute the plan.
Requirements
- Education: Bachelor’s Degree in Marketing or Business Administration/Management (Master’s Degree preferred) or equivalent education and experience
- Experience: Minimum of five years relevant experience, ideally in a B2B environment
- Other Skills:
- Experience delivering effective, results-oriented marketing plans
- Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption
- Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics
- Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
- Excellent organization and time-management skills
- Results-oriented, strong sense of urgency, proactive and flexible
- Ability to work under pressure on multiple projects simultaneously while meeting deadlines
Preferred
- Master’s Degree preferred
- Experience with Canva and Adobe Suite a plus
Benefits
- Comprehensive Family Benefits: Airgas offers a full benefits package designed to support your whole life, including Medical, Dental, Vision, Life, AD&D, and Disability Insurance.
- Support for Parents: We offer up to 14-week paid child birth benefits to support growing families.
- Future Security: 401(k) Retirement Plan with company match, Tuition Assistance, Paid Holidays, Vacation, and Sick time.
- Early Access: Your benefits start after just 30 days of employment
- 401k plan with company matching funds
- Tuition reimbursement
- Discounted college tuition for eligible employees’ dependents
- Airgas Scholarship Program for dependent children
Airgas
Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Dedicated to improving the performance of its more than 1 million customers, Airgas safely and reliably provides products, services and expertise through its more than 18,500 associates, over 1,100 locations (including branches, fill plants, and production sites), robust e-Business platform, and Airgas Total Access® telesales channel. Airgas is committed to providing equal employment opportunities for all qualified applicants and associates without regard to the following legally protected characteristics: race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status, uniformed service member status, pregnancy (including childbirth, lactation and related medical conditions), physical or mental disability, age, ancestry, genetic information (including characteristics and testing) or any other characteristic protected under federal, state or local law. EEO AA M/F/Disability/Veteran
