Responsibilities

• Own funnel optimisation across all traffic sources (Apple Search Ads, Meta, TikTok, organic)
• Build, launch and validate web-to-app funnels — landing pages, quizzes, paywalls, smart deep links, and attribution
• Build, launch and validate app-to-app funnels — cross-promotion, in-app referrals, and portfolio-wide user flows
• Analyze conversion rates by stage: Ad → Landing → Quiz → Paywall → Install → Checkout → Purchase
• Run monetisation experiments — paywall design, pricing, upsells, win-back, cancel flows
• Align in-app product experience with marketing promises and creative angles
• Drive LTV growth initiatives across retention, resubscription, and upsell
• Collaborate with developers and QA on implementation and release cycles
• Work with localised funnels across key geos
• Support lifecycle, email, and retargeting flows from the product side

Requirements

• 1+ years in Product Marketing, Growth, or Monetisation
• Experience with mobile subscription apps (iOS / Android)
• Hands-on experience building web-to-app funnels (quiz funnels, landing-to-paywall flows)
• Background in wellness, mental health, fitness, meditation, sleep, or productivity apps
• Experience with deep linking and deferred deep linking (Branch, AppsFlyer OneLink, Adjust)
• Experience with pricing and geo experiments
• Strong analytical thinking
• Solid understanding of funnel metrics and subscription economics
• Hands-on experience running A/B tests
• Ability to define hypotheses, run them, and measure impact cleanly
• Comfortable working with dashboards and CR analysis
• LTV modelling experience

Preferred

• Ownership mindset
• Both strategic and operational
• Structured thinker
• High initiative
• Growth-oriented

Benefits

• 🌍 Remote-First Work: Work from anywhere. We're a fully distributed team and we'll cover a coworking space if you prefer that setup.
• 📚 Learning & Development We cover 50% of your professional development courses.
• 🏖️ Time Off Policy 20 days of paid vacation, plus 3 paid personal days. An extra day added for each year with us.
• 🎉 Public Holidays 8 public holidays per year, based on your location.
• 🤒 Sick Leave 100% paid sick leave.
• 💻 Personal Equipment Policy Use our equipment or work on your own laptop.
• 🤝 Team Meetups Remote-first doesn't mean isolated — we organise team meetups so we actually get to know each other in person.