Build and own CoreWeave’s AI infrastructure product marketing motion, turning customer evidence into differentiated value propositions and measurable impact on adoption and deal flow.

• Positioning & Messaging
• Capture impactful positioning and messaging for CoreWeave’s infrastructure services with high value differentiators.
• Develop narratives and demos that show CoreWeave’s differentiation in AI infrastructure services.
• Create compelling launch moments and differentiated, persona-based messaging based on real customer evidence.
• Provide campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel.
• Customer Proof
• Partner with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
• Create compelling case studies and customer testimonials that CoreWeave can leverage as customer validations.
• Highlight measurable business outcomes that differentiate CoreWeave’s AI infrastructure services.
• GTM & Sales Enablement
• Equip Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that resonate with developers and decision-makers.
• Develop content with strong differentiators that clearly articulates the benefits of CoreWeave’s AI infrastructure.

• Metrics & Measurement
• Deliver updated messaging and positioning materials.
• Demonstrate impact of internal GTM tools and assets with sales.
• Map product marketing’s impact on deal velocity and contract value.
• Demonstrate product marketing’s impact on platform adoption and retention.
• Improve competitive win rates in AI infrastructure opportunities.