Product Marketing Manager

Responsibilities

• - Developing clear positioning, value propositions, buyer personas, and messaging architecture for our family of platforms including iMIS, OpenWater, TopClass, Clowder, and relevant portfolio solutions.
• - Building a coherent portfolio narrative that makes cross-product value and integrated customer workflows easy to understand and sell.
• - Owning product go-to-market planning for major launches and releases, including messaging, enablement, adoption communications, and launch measurement.
• - Creating competitive intelligence and win/loss feedback loops that influence product strategy, sales positioning, and roadmap investment decisions.
• - Partnering with Sales and Customer Success on battlecards, demos, product narratives, expansion plays, and customer-facing enablement.
• - Working with Product, Finance, Sales, and Marketing on pricing and packaging research, value communication, and commercialization plans.
• - Coordinating with corporate Marketing, which owns demand generation, campaigns, and marketing operations; Product Marketing owns product positioning and launch strategy.
• - Defining success metrics including competitive win rates, launch adoption, sales enablement effectiveness, cross-sell attach rates, and product-qualified expansion signals.
• - Building a scalable function and recommending future team needs as the portfolio grows.
• - Perform other job-related duties and responsibilities as assigned.

Requirements

• - 8+ years of B2B SaaS product marketing experience, including leadership of positioning, launches, and sales enablement for complex software.
• - Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas.
• - Demonstrated ability to turn technical capabilities into differentiated business-value narratives.
• - Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis.
• - Exceptional executive communication, writing, storytelling, and cross-functional leadership skills.
• - Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS.
• - Experience building Product Marketing capability from an early stage.
• - Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio.

Benefits

• - Generous Paid Time Off
• - Medical, Dental, and Vision Insurance
• - Life and AD&D Insurance
• - Flexible Spending Account
• - Healthcare Savings Account
• - Wellness Benefits
• - 401k Retirement Plan with Discretionary Match
• - Opportunities for Professional Growth
• - and Development
• - Volunteer Time Off