Product Marketing Manager

Edina, MN (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and VOC/market intelligence for automation equipment, shaping go‑to‑market plans and enablement content.

  • Own go-to-market plans, messaging, and sales enablement for product releases
  • Must-have: 2+ years in product management/marketing in automation or motion control
  • Standout: VOC interviews and competitive intelligence feeding product priorities

Job Description

Responsibilities

  • Create and execute go-to-market plans for product and feature releases
  • Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
  • Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets
  • Create and manage a portfolio of technical marketing and sales enablement materials
  • Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
  • Communicate with internal subject matter experts to inform material
  • Support Segment Marketing by helping to create and review sales enablement materials
  • Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
  • Document application requirements, performance drivers, unmet needs and use cases
  • Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities

Requirements

  • 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
  • Knowledge of various automation technologies with preference towards motion control experience
  • Experience with customer/application research and creating marketing content
  • Ability to analyze markets, identify trends, and quantify opportunities
  • Strong communication skills; able to produce concise, actionable reports
  • Bachelor’s degree in engineering or related automation / motion control experience
ACS Motion Control logo

ACS Motion Control

4.1 Glassdoor

ACS Motion Control delivers high performance motion controller and drive solutions to OEM machine builders serving semiconductor, laser processing, life science, FPD, 3D printing and electronic applications. ACS solutions increase positioning accuracy and throughput while reducing design time with best-in-class software development tools and servo control algorithms. Founded in 1985 and headquartered in Israel, with sales and support offices in the USA, Germany and China, ACS joined the PI Group in January 2017 when Physik Instrumente GmbH became majority shareholder. ACS Customer PromiseWe are always ready to rise to the challenge to deliver smart, best-performing motion control solutions for the most demanding applications, developed and supported in partnership with you and in-line with your needs.

Founded in 1985
ISR
171 employees (7 in marketing)
75% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
33.6K
Traffic Source Mix
Search
36.7%
Direct
52.6%
Referral
5.5%
Social
4%
Paid
1.1%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
7 (4% of company)
Median Career Experience
24 years
Median Tenure
20.9 years