Responsibilities

• Create and execute go-to-market plans for product and feature releases
• Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
• Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
• Create and manage a portfolio of technical marketing and sales enablement materials
• Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
• Communicate with internal subject matter experts to inform material
• Support Segment Marketing by helping to create and review sales enablement materials
• Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
• Document application requirements, performance drivers, unmet needs and use cases
• Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities
• Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
• Analyze competitors’ products, sales & marketing strategy and key activities
• Maintain an active internal competitive intelligence database staying current with new competitive developments
• Produce concise reports and maintain a competitive intelligence database
• Educate sales, marketing & management on key competitor intelligence

Requirements

• 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
• Knowledge of various automation technologies with preference towards motion control experience
• Experience with customer/application research and creating marketing content
• Ability to analyze markets, identify trends, and quantify opportunities
• Strong communication skills; able to produce concise, actionable reports
• Bachelor’s degree in engineering or related automation / motion control experience
• Domestic and international (up to 25%) to customers and industry events

Preferred

• Application engineering experience a plus