Senior Product Marketing Manager, Flex
Flex
USA (Remote)
$121K/yr - $178K/yr (Est.)In-houseFull-timeSenior level6+ years exp.
16 hrs ago
Product Marketing Manager - 3DP
Maple Plain, MN (Hybrid)
$95K/yr – $130K/yrMid Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the go-to-market and messaging for Protolabs services, aligning product, sales, and marketing with a data driven, persona led approach.
- Messaging and positioning across use cases to drive demand and revenue.
- Competitive and buyer persona surveillance to inform content and campaigns.
Job Description
- Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.
- Member of service line growth team to serve as marketing point to key marketing growth strategies.
- Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
- Lead service messaging and value prop work that positions Protolabs’ capabilities in a differentiated and market-leading way.
- Monitor and compare competitors’ marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
- Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
- Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
- Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
- Use data analytics to assess health of service line and identify key growth opportunities.
- Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
- Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
- Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.
- Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
- Perform other related duties as assigned.
- At least 5 years of product marketing experience
- Bachelor’s Degree in Business/Marketing, MBA preferred
- Proficient in all Microsoft Office tools and Salesforce/CRM
- Proven track record of developing effective marketing strategies and on-point messaging and positioning.
- B2B, B2C and/or e-Commerce experience highly desired
- Experience with 3DP printing or medical industry is preferred
- Keen focus on customer-centric and data-driven approach to problem solving
- Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
- High levels of curiosity and desire to learn more
- Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
- MBA preferred
- Experience with 3DP printing or medical industry is preferred
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive at least 3 weeks of PTO, Holiday Pay, and Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a discounted rate
- Matching grants through Protolabs foundation
- And More!
Protolabs
We are your single digital manufacturing resource from prototyping to production offering injection molding, CNC machining, 3D printing, and sheet metal fabrication services. Visit us at protolabs.com to learn more about how we can help with your next project.
