Responsibilities

• Own Market Strategy & GTM Direction - Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations.
• Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions.
• Own Positioning & Messaging - Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments.
• Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit.
• Lead Product Launches & GTM Execution - Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market.
• Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes.
• Drive Cross-Functional Alignment - Serve as the strategic connective tissue across Product, Sales, Marketing, and Customer Success.
• Bring teams together around GTM priorities, facilitate difficult prioritization decisions when competing initiatives arise, and ensure strategic direction is executed—not just discussed.
• Take ownership from initial market signal through execution, driving initiatives forward with minimal oversight.
• Enable Sales & Channel Success - Equip Sales and Channel teams with the messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources needed to accelerate pipeline and improve win rates.

Requirements

• 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan.
• Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm.
• Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve.
• Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software.
• Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.
• Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value.
• Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution.
• Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution.
• Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

Preferred

• Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies.
• Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets.
• Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments.

Benefits

• Health & Wellness: Comprehensive medical, dental, and vision coverage
• Time Off: 15 days PTO, 10 paid holidays, and sick leave
• Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup
• Remote-Friendly: Flexible hybrid/remote work arrangements depending on location
• Parental Leave: Paid parental leave for new parents
• Work Setup: $500 home office stipend and top-tier equipment provided