Responsibilities

• Define the Product Narrative
• Establish a clear, cohesive story for Zipline’s product, including vision, value, and evolution over time.
• Bring structure and flow to how the app, platform, and capabilities are positioned and explained.
• Translate complex technical capabilities into simple, compelling narratives for diverse audiences.
• Shape Launch Strategy and Milestones
• Own product and feature launches end-to-end, from positioning and messaging to rollout strategy.
• Create a strategy for bundling multiple feature improvements into meaningful, story-driven moments.
• Ensure major milestones, including new capabilities, scale improvements, and performance gains are recognized, communicated, and celebrated internally and externally.
• Partner Deeply with Engineering
• Work closely with engineering leadership to understand roadmaps, tradeoffs, and technical progress.

Requirements

• 7+ years of experience in product marketing, ideally in highly technical, early-stage, or hardware-software environments.
• Proven ability to create clarity and narrative in ambiguous, fast-evolving product landscapes.
• Experience working closely with engineering teams and comfort operating without a traditional PM structure.
• Strong storytelling instincts paired with strategic rigor.
• Ability to zoom out to vision and zoom in to execution.
• Comfort building from scratch, including processes, frameworks, and muscle memory.
• A bias toward action, ownership, and momentum.

Benefits

• benefits such as medical, dental and vision insurance; paid time off; and more
• equity compensation