Product Marketing Lead - ZAIDYN Field Performance

Responsibilities

• Define and refine the ICP, buying committee, and value architecture for Field Performance.
• Craft messaging that connects ZAIDYN products into one unified, differentiated platform story.
• Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.
• Develop GTM strategy and tiered launch plans across features and products.
• Partner with Product Management, other marketers, and to deliver and measure cohesive, data-driven GTM plans.
• Own packaging and positioning inputs for pricing and commercial strategy.
• Develop high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards.
• Lead enablement sessions for AEs, SDRs, and other members of the marketing team to ensure field fluency.
• Build advocacy programs with case studies and customer success stories.
• Represent the product internally and externally, educating and inspiring audiences across web, social, and events.

Requirements

• 8-11 years in B2B SaaS Product Marketing, ideally for enterprise platforms or data/AI-driven products.
• Proven experience collaborating with Product, Sales, and Marketing on launches and growth.
• Deep sales enablement expertise, from narrative design to competitive storytelling.
• Fluency in commercial life sciences or related domains (field effectiveness, CRM, incentives).
• Familiarity with Veeva or Salesforce ecosystems a plus; comfort with data governance and compliance.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Excellent communication skills: clear, engaging, and credible with executives.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.
• Fluency in English

Benefits

• At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States , visit ZS US office locations | Where we work | ZS .
• Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
• Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed.