Product Marketing Lead - World ID

San Francisco, CA (On-site)

$238K/yr – $280K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own messaging and developer-focused collateral to support product marketing across Web2 and Web3 ecosystems, while collaborating with product, engineering, and partnerships teams to educate and engage developers and partners.

Develop developer-focused narratives and assets
Create case studies, decks, posts, and technical docs

Job Description

Requirements

5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions.
Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences.
Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.
Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and educational materials.
Proficiency in creating engaging marketing assets, such as case studies, pitch decks, blog posts, and technical documentation.
A collaborative mindset and ability to work cross-functionally with product, engineering, and partnerships teams.

Preferred

Familiarity with Web3 technologies (blockchain, decentralized apps) is a plus
A deep passion for decentralized technologies and the future of digital identity
Possess strong interest in contributing to World’s mission of accelerating humans in the age of AI