Product Marketing Lead

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for a high-growth B2B SaaS, building positioning, launches, and sales enablement to accelerate enterprise buying decisions.

  • 4–8 years in product/strategic marketing or GTM at high-growth B2B SaaS
  • Standout: Own launches, collateral, and competitive intel with cross-functional leadership
  • Standout: Lead category creation and strategic communications across executives and product teams

Job Description

Responsibilities

  • Own company and product positioning, messaging, and narrative development
  • Lead product launches and bring new capabilities to market with clarity and urgency
  • Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
  • Develop customer stories, case studies, and proof points that support enterprise sales
  • Partner with leadership on category creation and strategic communications
  • Conduct market, customer, and competitive research to inform GTM strategy
  • Shape website copy, campaign messaging, and other core external-facing materials

Requirements

  • 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
  • Bachelor’s degree or equivalent practical experience
  • Exceptional ability to distill complex technical products into crisp positioning and messaging
  • Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
  • Strong commercial instincts and an understanding of enterprise buying motions
  • Ability to work cross-functionally across product, sales, design, and leadership with high ownership
  • Excellent writing skills across website copy, decks, case studies, and thought leadership
  • Comfort operating in ambiguity and building the function from 0 to 1

Preferred

  • Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred

Benefits

  • Platinum medical, dental, and vision coverage
  • Unlimited PTO, sick leave, and parental leave
  • $100 monthly wellness stipend
  • Free lunch and dinner daily
  • 401(k) plan
Variance logo

Variance

Build and deploy custom AI agents that investigate compliance cases end to end, from alert to decision in minutes, not days. Close 10× more cases with the same team across KYC, KYB, and fraud reviews.

Founded in 2022
San Francisco, California, USA
13 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
41.2%
Direct
38.1%
Referral
13.9%
Social
3.8%
Paid
2%

Headcount Trend

Current headcount: ~15

Funding

Total Funding
$3.6M
Last Raise
$500K
Pre Seed, 3 years ago

Funding History

  • Apr 2023
    Pre Seed • $500K