Responsibilities

• Enterprise Narrative & Audience Packaging
• GM Co-Pilot: Partner hand-in-hand with General Managers to translate product capabilities into compelling packages built for employer segments.
• Category & Offer Packaging: Take our overarching AI Care story and turn it into clear product tiers, bundles, and enterprise-grade solution offerings tailored to employer buying dynamics.
• Enterprise Buyer Mapping & Sales Plays: Map the enterprise buying committee and translate those insights into actionable sales plays, champion-building kits, persona-specific pitch tracks, and deal-level objection handlers that help reps navigate multi-stakeholder enterprise deals.
• Audience Positioning, Messaging & Asset Creation
• Value Prop & ROI Development: Build sharp, differentiation-focused messaging that clearly articulates the ROI, clinical efficacy, and employee engagement of Sword’s AI Care platform.
• Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across enterprise digital channels, employer pitch meetings, and pilot campaigns based on real-time deal feedback.
• High-Impact Content Creation: Own the production of Enterprise GTM assets end-to-end, from executive pitch decks, ROI models, case studies, and buyer playbooks.
• End-to-End Campaign Activation
• Full-Funnel Enterprise Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from new feature drops to targeted push campaigns during key open enrollment and renewal cycles.

Requirements

• 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving enterprise GTM activation.
• Proven experience marketing into complex B2B environments, ideally selling enterprise health benefits, digital health, HR tech, or complex SaaS to HR/Benefits executives.
• Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, simple, human, and high-converting value propositions for enterprise buyers.
• A proven bias for action. You love taking enterprise campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and win rates.
• Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial leaders.
• You can step back to look at macro enterprise category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or test a new messaging angle.
• You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.

Benefits

• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours